JEX, well-known as an innovative software partner in the world of work, recognized early on that AI would play a major role in their services. Their strength lies in spotting opportunities and turning them into scalable solutions. But like many organizations, moving from idea to execution proved challenging.

“We had started building our own AI platform,” says Aaron Kok, Head of AI at JEX. “But it turned out to be complex, expensive, and simply not fast enough.”

What JEX needed was speed, flexibility, and a foundation that didn’t require reinventing the wheel each time. That’s where the collaboration with Eloquent began.

Plug & play AI

When JEX and Eloquent teamed up, things moved quickly. Instead of months of development, proof-of-concepts went live with customers in just weeks.

“We could launch pilots almost immediately, without setting up our own infrastructure. And everything ran fully under our own brand,” says Aaron.

By choosing Eloquent’s Enterprise Whitelabel, JEX was able to integrate AI agents seamlessly into their existing platforms and business model maintaining brand identity and control, while benefiting from Eloquent’s proven foundation. Together, the teams built AI solutions that are reproducible, scalable, and ready for multiple clients, not just one-off projects.

Creating value from day one

The AI agents brought JEX more than just efficiency, they created recurring, predictable revenue. Every new project not only meant a happy client but also an increase in annual recurring revenue.

“The great thing is: the investment for the whitelabel is minimal, but it delivers returns right away,” says Nick CEO at JEX. “Our ARR is growing. Our margins are growing. And at the same time, we’re building the overall value of JEX.”

The combination of commercial traction and rapid delivery gave JEX the competitive edge they were looking for.

A partnership built on trust

According to Aaron, the collaboration works because both sides bring their strengths:

As an Enterprise partner, JEX benefits from solutions aligned with their roadmap. From HR agents to intelligent website assistants and recruitment tools, the applications are diverse, customer-focused, and deeply integrated into JEX’s ecosystem.

Looking ahead

JEX’s AI products are evolving at lightning speed. What began as a handful of exploratory POCs has grown into a portfolio of profitable, future-proof solutions with much more on the horizon.