From agency work to building a platform

It all started the day after our very first encounter with generative AI.

“We knew immediately: this is going to change the internet forever.” – Jerom Kok, Co-founder

Savvy.codes is an award-winning digital agency from the Netherlands. Between 2021 and 2025, we developed Eloquent primarily for our own clients. We deployed it on government websites, lead generation portals for SMEs, support solutions, and discovery flows.

“As a digital agency, we could build everything ourselves. But the base of every AI agent was always the same. Why reinvent the wheel every time?” – Daan Rosbergen, Co-founder

That insight pushed us to turn Eloquent into a real platform, and at the same time, it gave us the chance to move away from the “billable hours” model toward a scalable licensing business.

Why keep it to ourselves?

As agency owners, we understand the value of personal connection. Agencies want to deliver technology under their own brand, not as a reseller of a big tech company.

“Just like with websites, we want every agency to be able to build and sell AI agents themselves—and profit from them just like we do.” – Jerom Kok

That’s why we launched Eloquent as a whitelabel solution. And it worked: every day, new agencies join to grow alongside us.

“Agencies don’t want to resell someone else’s product. They want to own their product, their process, their brand, and their client relationships. That’s exactly what Eloquent gives them.” – Daan Rosbergen

Real results, real clients

Savvy.codes itself has connected more than 100 clients to Eloquent. Some use it for core-business automations, others for simple website agents. Each one delivers clear value.

“The great thing is that agency owners often sell their first agents within a week. That’s how natural it fits into their business.” – Jerom Kok

And because it’s a licensing model, every deployment adds predictable, recurring revenue.

Looking ahead

Eloquent is growing fast, and so are the agencies using it.

“We believe Eloquent can spark a revolution just like WordPress once did for websites.” – Daan Rosbergen

We’re excited about the future: agencies embrace AI agents as a natural extension of their services, and their clients already benefit from smarter websites and automated workflows.

“This is only the beginning.” – Jerom Kok