Company identification & B2B analytics (IP-to-Company)

Company identification is a core feature in Eloquent for B2B use cases. It allows AI agents to identify visiting companies and track their behavior across your website—regardless of whether a conversation with the agent takes place.

This feature turns your AI agent from a conversational interface into a behavior and intent signal layer for sales and marketing teams.

What is IP-to-Company identification?

When enabled, Eloquent identifies the company behind a website visit using IP-based company resolution.

For each active session, Eloquent can:

• Identify the visiting company
• Link page views and interactions to that company
• Associate agent conversations with company-level data
• Track sessions even when no chat interaction occurs

This happens automatically and requires no changes to your website beyond the Eloquent embed.

What is tracked

Once a company is identified, Eloquent records:

Website behavior

• Pages visited
• Navigation paths
• Time spent on pages
• Returning visits

Agent interactions

• Questions asked
• Topics of interest
• Prompt suggestions clicked
• Conversion or lead flows entered

All data is grouped at company level, not individual users.

Analytics & insights

Identified company data is surfaced in Eloquent’s agents activity views, allowing you to:

• See which companies are actively exploring your website
• Understand what content or topics drive interest
• Detect buying or research intent
• Identify high-value accounts before form submissions

These insights are especially valuable for:

• Account-based marketing (ABM)
• Sales qualification
• Prioritizing outbound follow-up
• Evaluating campaign effectiveness

Privacy & scope

• Identification is company-based, not person-based
• No personal data is required to generate insights
• Tracking can be enabled or disabled per agent

This makes the feature suitable for B2B environments where company-level insight is more relevant than individual tracking.

How it integrates with AI agents

Company identification enriches agent behavior and analytics:

• Prompts can adapt based on company context
• Conversations gain additional intent signals
• Agents can prioritize or escalate flows for high-value accounts
• Analytics combine behavioral data with conversational data

This tight integration is what makes IP-to-Company a core feature, not an add-on.

When to use this feature

This feature is strongly recommended if you:

• Operate in B2B
• Have longer sales cycles
• Use account-based sales or marketing
• Want insight into “dark traffic” (visitors who don’t convert)

For B2B organizations, enabling company identification is often the single most impactful configuration step.