As an independent web developer and online marketer, Pieter helps his clients get professional WordPress sites that deliver—on design, discoverability, and results. But more and more, he noticed: business owners don’t just want to be found—they want their website to do something for them.

AI that fits right into his offering

Pieter saw an opportunity: what if the websites he delivered could automatically answer questions, capture leads, and guide customers to the right place—without his clients lifting a finger?

“For me, it’s simple. The AI agent is a no-brainer. Everything the client needs is already on their site. Eloquent just makes it smart and usable.”

Through Eloquent’s whitelabel solution, Pieter now adds an AI agent to his websites by default. No tech headaches—just drop in one snippet and it’s done. For his clients, it feels like having an extra team member: always available, error-free, and unfailingly friendly.

A recurring revenue stream

Where Pieter once earned from a website build and some hosting, he now offers a product that generates ongoing revenue. The AI agent is sold as a subscription under his own brand, creating a healthy stream of annual recurring income.

“I don’t have to build anything extra, yet my value per client has nearly doubled.”

Small team, big impact

“I’m a one-man business, so everything I sell has to be scalable. Eloquent gives me that scale.”

As a whitelabel partner, Pieter sells AI products as if they were his own platform, while Eloquent handles all the technical work behind the scenes. His clients only deal with him—and they love the combination of personal service and smart tools.

This is just the beginning

The first agents are already in action: from simple FAQ bots to agents that schedule appointments or recommend the right services instantly. And with new features on the horizon, Pieter sees even more potential ahead.