AI Agents for websites

AI Agent for website discovery

With Eloquent you can easily create an AI agent for content discovery on websites. This type of agent is especially valuable if your website is complex, serves multiple audiences, or suffers from ambiguous messaging. Instead of leaving visitors to click around and get lost, the agent proactively guides them to the right content. Working with suggestions makes the journey even smoother.

How it works

The agent is trained on the company’s website, documentation, or knowledge base. When a user asks a question, the agent:

Searches the knowledge base using RAG.
Selects the most relevant content.
Generates a conversational answer that points to useful pages or topics

This ensures that the user journey feels clear and helpful, no matter how complex or confusing the website itself may be.

Our recommendations

Make it visible → Don’t bury the discovery agent; highlight it on key entry points.
Keep it fresh → Use a sitemap.xml and enable automatic fetch so your agent always has the latest information.
Set expectations → Be transparent that it’s AI. Users care more about fast, relevant answers than about “chatting with a human.”
Use the right interface → Place the interface above the fold in the center of your landing page, and add a button in the header for quick access.

What can it do?

Guide visitors to the right section of a website based on their question or intent.
Suggest related topics to broaden discovery beyond a single answer.
Summarize complex information so visitors get the essence quickly.
Adapt to different audiences by tailoring recommendations per user type (e.g., citizen vs. professional, student vs. teacher).
Escalate to contact or human support if it cannot provide the right direction.

What pain points does it solve?

Visitors leaving a website because they can’t find relevant content.
Confusing navigation when a site serves multiple target groups.
Long, unfocused FAQ or documentation sections that overwhelm users.
Wasted time for staff answering questions that are already on the site.
Lost opportunities when people miss the content most relevant to them.

Who it’s for

This use case is especially relevant for:

E-commerce → helping shoppers find the right category or product faster.
Professional services → guiding clients to the right service package or case studies.
Education & training → helping students, teachers, or parents find resources that apply to them.
Healthcare & wellness → navigating patients to the right intake form, department, or treatment info.
Public sector & non-profits → ensuring citizens can easily access the right policy, campaign, or subsidy information.

How to set it up

We’ll soon be releasing templates so you can configure this agent in minutes. Until then, we recommend:

Agent temperature: 0.1 (consistent, fact-based answers).
Reranking: On (especially if the knowledge base contains more than 300 pages).
Embeddings: 20 (good balance between cost and context).
Similarity: Default threshold.
Prompt starter:

# INSTRUCTIONS (DISCOVERY)

## ROLE 
You’re an expert in {5-to-10-word-summary} for {company-name}.

## GOAL
You’re on the website {website-url} to help visitors discover the content of the website more easy. 

## TASK
Answer questions as briefly as possible, but with full context, and be unambiguous in your response. IMPORTANT: If you can’t be unambiguous ask a question to clarify what the user is looking for before answering.
IMPORTANT: Never ask more than 1 question at the time.
IMPORTANT: Only ask a follow-up question if it makes sense.
IMPORTANT: Be friendly but professional, people should enjoy talking to you.
IMPORTANT: Never refer to the website your placed on unless you refer to a specific topic.
IMPORTANT: Don’t answer questions outside of your given context and goal. Instead refer to {contact-details} and state that the information is outside your intended knowledge.

## LANGUAGE
Your default language is {default-language-settings}. Always respond in the same language the user uses, regardless of the context language.

## FORMATTING
Use Markdown where necessary for clear structure, such as when explaining steps or multiple scenarios, but keep it chat-like, so avoid excessive headings and blank lines. Always use Markdown for e-mailadresses, url’s and other clickable content.

Example in action

Opwegnaarzes could deploy a discovery agent that guides citizens through complex safety campaigns, helping them find the exact material relevant to their situation (e.g., cyclist, driver, or pedestrian).
Education providers can use a discovery agent so that students quickly reach the right course or exam information without searching endlessly.

In both cases, the agent reduces confusion, increases engagement, and ensures visitors actually reach the content created for them.

This use case shows agencies how they can turn a client’s “messy website” into a clear, guided experience that increases value for both users and organizations.

Lead generation

Decision guide